When people think of life as a professional writer, they often imagine hotshot copywriters. These creatives are bouncing ideas off the wall, booking huge accounts, and generally impressing everyone around them with their ability to tell a compelling story that markets products.
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But what is copy, and what is content? How are they different, and what makes them the same? When these terms are used interchangeably by both brands and freelancers, what type of business should you say you offer?
- “Copywriting is written content conveyed through online media and print materials. Copy content is primarily used for the purpose of advertising or marketing. This type of written material is often used to persuade a person or group as well as raise brand awareness.”
- In publishing, art, and communication, content is the information and experience(s) directed toward an end-user or audience. Content is ‘something that is to be expressed through some medium, as speech, writing, or any of the various arts.’”
As you can see, copywriting is content, but content is not copywriting (it’s a square is a rectangle kind of thing). Content potentially extends far beyond writing, and can be videos, infographics, images, and other assets.